Drip Campaigns Don't Deliver Results for Rent Collection

In recent years, “Drip” email and text series campaigns have become increasingly popular in various industries as a way to automate and streamline communication with customers or clients. However, while this method may work well in certain contexts, it is not an ideal approach when it comes to delinquencies. Let’s explore why drip email series are not a good way to manage rent collection.

First, it is important to understand what a drip series is. Simply put, a drip email/text series is a series of pre-written emails/texts that are automatically sent out to a specific group of recipients over a period of time. These can be used to provide information, promote products or services, or in this case, collect rent payments.

While drip series can be an effective way to communicate with residents, there are several reasons why this approach may not work well for collections.

1. Lack of Personalization

The first reason is that drip series lack personalization. Rent collection is an important aspect of property management, and it is important for residents to feel that they are being treated as individuals rather than just another email address on a list. Drip email series are designed to be generic and automated, which means that they often lack the personal touch that is necessary to build a positive relationship with residents. This can lead to a lack of trust between residents and property management, which can make it more difficult to collect rent payments on time.

2. Easily Ignored

The second reason why drip series are not a good way to collect rent from residents in apartments is that they can be easily ignored. Tenants receive a lot of emails every day, and it is easy for important messages to get lost in the shuffle. If rent collection emails are sent out as part of a drip series, there is a risk that they will be overlooked or ignored, which can lead to late payments or even missed payments.

3. Impersonal

The third reason is that drip series can be impersonal. Rent collection is a sensitive issue, and it is important for residents to feel that their concerns are being taken seriously. If collection emails are sent out as part of a drip series, it can give the impression that property management is more concerned with collecting rent than with the well-being of their residents. This can lead to a breakdown in trust between residents and property management, which can make it more difficult to resolve any issues that may arise.

4. Inflexible

The fourth reason why drip series are not a good way to collect rent from residents in apartments is that they can be inflexible. Drip email series are typically set up in advance, which means that they may not be able to account for changes in tenant circumstances. For example, if a tenant experiences a sudden financial hardship and needs to extend their payment date, a pre-written drip email series may not be able to accommodate this request. This can lead to frustration and a lack of trust between residents and property management.

5. Ineffective

The fifth reason why drip email series are not a good way to collect rent from residents in apartments is that they can be inefficient. Rent collection is a time-sensitive issue, and it is important for property management to respond quickly to any issues that arise. If rent collection emails are sent out as part of a drip email series, it can take several days or even weeks to resolve any issues that may arise. This can lead to late payments or missed payments, which can have a negative impact on the financial health of the property.

In conclusion, while drip email/text series may be an effective way to communicate with residents in some contexts, they are not a good way to manage delinquencies. Rent collection is a sensitive issue, and it is important for residents to feel that they are being treated as individuals rather than just another email address on a list.

Buzz Smart Assistant goes beyond drip email and text series. To learn more about our solution to delinquency management click here.